- Master of Publishing
- Admissions to the MPub Program
- Master of Publishing Streams
- Masters Courses
- PUB 877: Special Topics in Publishing
- PUB 890: Professional Practices Seminar I
- PUB 891: Professional Practices Seminar II
- PUB 600: Topics in Publishing Management
- PUB 601: Editorial Theory and Practice
- PUB 602: Design & Production Control in Publishing
- PUB 603: Journal Management and Editing
- PUB 604: Technologies and Infrastructure for Academic Publishing
- PUB 605: Book Publishing Simulation
- PUB 606: Media Startup Simulation
- PUB 607: Publishing Technology Project
- PUB 611: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 631: Graphic Design: The Page and the Screen
- PUB 638: Design Awareness in Publishing Processes and Products
- PUB 648: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 656: Institutional and International Event Planning and Management
- PUB 655: Online Marketing for Publishers
- PUB 800: Publishing and the Problem of Capitalism
- PUB 801: Theories of Publishing
- PUB 802: Technology & Evolving Forms of Publishing
- PUB 899: Publishing Internship
- PUB 900: Self-Directed Publishing Report
- PUB 901: Publishing Research Project
- Capstone Project Guidelines
- Faculty and Staff
- Awards and Financial Support
- Frequently Asked Questions
- Undergraduate Minor
- Undergraduate Courses
- PUB 101: The Publication of Self in Everyday Life
- PUB 131: Publication Design Technologies
- PUB 201: The Publication of the Professional Self
- PUB 210W: Professional Writing Workshop
- PUB 212: Public Relations and Public Engagement
- PUB 231: Graphic Design Fundamentals
- PUB 331: Graphic Design in Transition: Print and Digital Books
- PUB 332: Graphic Design in Transition: Print and Digital Periodicals
- PUB 350: Marketing for Book Publishers
- PUB 355W: Online Marketing for Publishers
- PUB 371: Structure of the Book Publishing Industry in Canada
- PUB 372: The Book Publishing Process
- PUB 375: Magazine Publishing
- PUB 401: Technology and the Evolving Book
- PUB 410: Indigenous Editing Practices
- PUB 411: Making Knowledge Public: How Research Makes Its Way Into Society
- PUB 431: Publication Design Project
- PUB 438: Design Awareness in Publishing Process and Products
- PUB 448: Publishing and Social Change: Tech, Texts, and Revolution
- PUB 450: The Business of Book Publishing
- PUB 456: Institutional and International Event Planning
- PUB 458: Journalism as a Publishing Problem
- PUB 477: Publishing Practicum
- PUB 478: Publishing Workshop
- PUB 480 D100: Buy the Book: A History of Publication Design (STC)
- PUB 480 OL01: Accessible Publishing (OLC)
- Undergraduate Courses
- Workshops
- General Information and Cancellation Policy
- Travel and Accommodation
- Financial Assistance
- Publishing Workshops
- Contact SFU Publishing Workshops
- Research
- News & Events
- Contact
PUB 655: Online Marketing for Publishers
Explores the formulation and analysis of marketing goals within the evolving realm of online promotion and marketing. Emphasis is given to approaches to measurement of effect; implementation and campaign management; finding and nurturing audiences and conversations; branding; forecasting and budgeting.
Instructor: TBD
Prerequisite: Admission to the program
Credits: 4