Business Administration and Communication Joint Major Program
Faculty of Business Administration | School of Communication | Faculty of Communication, Art and Technology
91ÅÝܽ Calendar 2011 Summer
Students must qualify for, and receive admission to the program, must remain qualified for continuance in the Faculty of Business Administration, and must be accepted as a joint major in the School of Communication.
Students may opt for a bachelor of arts degree from the Faculty of Communication, Art and Technology, or a bachelor of business administration from the Faculty of Business Administration. Faculty requirements will be governed by the faculty from which the student chooses to complete a degree.
Grade Requirements
In addition to normal university grade point average requirements, the Faculty of Business Administration requires a minimum 2.40 cumulative grade point average (CGPA) for entry into all 300 and 400 division business administration courses.
For a course to be accepted as fulfilling a prerequisite, or for a lower division requirement, or for a core course to be accepted in a student’s program in business administration, a student must have obtained a minimum grade of C- (C minus).
Course Limit
Students with fewer than 60 units may enrol in a maximum of 16 units per term. Those with 60 or more may enrol in a maximum of 18 units.
Letters of Permission
The Faculty of Business Administration does not normally approve letters of permission for students already enrolled at 91ÅÝܽ.
Program Requirements
Students complete 120 units, as specified below.
Lower Division Requirements
Business Administration Lower Division Requirements
Students complete all of
- BUS 237-3 Introduction to Computers and Information Systems in Business
- BUS 251-3 Financial Accounting I
- BUS 254-3 Managerial Accounting I*
- BUS 272-3 Behavior in Organizations
- ECON 103-4 Principles of Microeconomics
- ECON 105-4 Principles of Macroeconomics
and one of
- BUEC 232-4 Data and Decisions I
- STAT 270-3 Introduction to Probability and Statistics
and one of
- BUS 207-3 Managerial Economics*
- ECON 301 Microeconomic Theory I: Competitive Behavior
and one of
- MATH 150-4 Calculus I with Review
- MATH 151-3 Calculus I
- MATH 154-3 Calculus I for the Biological Sciences
- MATH 157-3 Calculus for the Social Sciences I
and two of
- ENGL 101-3 Introduction to Fiction
- ENGL 102-3 Introduction to Poetry
- ENGL 103-3 Introduction to Drama
- ENGL 104-3 Introduction to Prose Genres
- ENGL 105-3 Introduction to Issues in Literature and Culture
- ENGL 199-3 Introduction to University Writing
- PHIL 001-3 Critical Thinking
- PHIL 100-3 Knowledge and Reality
- PHIL 120-3 Introduction to Moral Philosophy
*may be completed following admission to the faculty
Communication Lower Division Requirements
Students complete both of
- CMNS 110-3 Introduction to Communication Studies
- CMNS 130-3 Explorations in Mass Communication (or CMNS 130W)
and six 200 division CMNS courses for a total of 24 units in communication including both of
- CMNS 221-3 Media and Audiences
- CMNS 223-3 Advertising as Social Communication (or CMNS 223W)
and at least two of
- CMNS 260-3 Empirical Communication Research Methods*
- CMNS 261-3 Documentary Research in Communication
- CMNS 262-3 Design and Method in Qualitative Communication Research
*completion of this quantitative (Q) course satisfies half of the University's Q requirements for students admitted in fall 2006 or later (see Writing, Quantitative and Breadth Requirements below)
Upper Division Requirements
Students complete at least 32 upper division units in BUS or BUEC courses including the business administration core courses, and the marketing courses specified below.
Business Administration Core Courses
The Faculty of Business Administration core courses must be completed, except as specifically modified below. Students complete all of
- BUS 303-3 Business, Society and Ethics
- BUS 312-4 introduction to Finance
- BUS 336-4 Data and Decisions II
- BUS 393-3 Commercial Law
- BUS 478-3 Seminar in Administrative Policy
and one of
- BUS 374-3 Organization Theory
- BUS 381-3 Introduction to Human Resource Management
BUS 360W is recommended but not required. BUS 360W will be waived as a prerequisite for 400 division BUS courses for those in approved BUS joint programs.
Marketing Required Courses
- BUS 343-3 Introduction to Marketing
- BUS 347-3 Consumer Behavior
- BUS 345-4 Marketing Research
and at least one of the following
- BUS 445-3 Analysis of Data for Management
- BUS 446-4 Marketing Strategy
- BUS 448-4 Advertising and Sales Promotion
- BUS 449-3 Ethical Issues in Marketing
Communication Upper Division Requirements
Students complete six upper division CMNS courses (minimum of 24 units total) including
- CMNS 323-4 Cultural Dimensions in Advertising (or CMNS 323W)
CMNS 425 is recommended but not required.
Directed studies (readings) and field placement credit will not count as part of the upper division units that are required by communication for the joint major.
Writing, Quantitative, and Breadth Requirements
Students admitted to 91ÅÝܽ beginning in the fall 2006 term must meet writing, quantitative and breadth requirements as part of any degree program they may undertake. See Writing, Quantitative, and Breadth Requirements for university-wide information.
WQB Graduation Requirements A grade of C- or better is required to earn W, Q or B credit. |
|||
---|---|---|---|
Requirement | Units |
Notes | |
W - Writing | 6 |
Must include at least one upper division course, taken at 91ÅÝܽ within the student’s major subject | |
Q - Quantitative | 6 |
Q courses may be lower or upper division | |
B - Breadth | 18 |
Designated Breadth | Must be outside the student’s major subject, and may be lower or upper division 6 units Social Sciences: B-Soc 6 units Humanities: B-Hum 6 units Sciences: B-Sci |
6 |
Additional Breadth | 6 units outside the student’s major subject (may or may not be B-designated courses, and will likely help fulfil individual degree program requirements) |
Residency Requirements and Transfer Credit
The University’s residency requirement stipulates that, in most cases, total transfer and course challenge credit may not exceed 60 units, and may not include more than 15 units as upper division work.
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