Social Media

Templates

Templates are available to help you use the SFU brand effectively.

Social Media Avatars, Cover Images & Ads

Use social avatars as an opportunity to provide an enhanced and, more importantly, coherent SFU experience across all channels. Main SFU brand elements such as colours, typography and title bars create a visual connection to the brand communications.

Avatars

The avatar system comprises the master brand institutional and services avatars. These avatars provide quick visual context of the SFU brand and leverage the channel handle name and/or cover image to further communicate the unit. They are divided into three templates to accommodate names of different lengths.

Circle and square avatars serve the requirements of the major social media channels
Extensions and associated avatars are exempt from this system

Request an avatar

Go to:

Master Brand Avatar

Round avatar

Square avatar

Institutional Services Avatars

Round avatar with short name

Round avatar with medium-length name

Round avatar with long name

Square avatar with short name

Square avatar with medium-length name

Square avatar with long name

The Communications & Marketing team creates the avatars. Please contact sfu-brand@sfu.ca.

Social media examples

To maintain the SFU brand recognition even without the master brand logo, we recommend always including SFU before the unit name in the handle and in the 鈥渘ame鈥� field for the social account.

Include SFU before the unit name in the Instagram handle

Include SFU in the "name" field for the Instagram account

LinkedIn avatar and unit handle next to cover images and news feeds

Note: Round avatars can also be used for Microsoft Outlook profile pictures.

91泡芙

Communicators Toolkit