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2010-2011 Calendar | Interactive Arts and Technology |
Management and Technology MTEC Courses
School of Interactive Arts and Technology | Faculty of Communication, Art and Technology
91ÅÝܽ Calendar 2010-2011
MTEC 600-1 Services Management
This course introduces graduate students to the various services related business models, both B2C and B2B, that are established and evolving in the realm of e-Business. The issues of integration of web based services with traditional brick and mortar models are also explored.
MTEC 601-1 Technology and Supply Chain Management
This graduate course introduces students to the central ideas of supply chain management. The web enabled approach is emphasized and compared with traditional methods. Contemporary best practices are researched and discussed.
MTEC 602-1 Developing New Products
This course explores the strategic and operational aspects of new product development including critical success factors. It also provides a focus on the pre-development phase of product innovation.
MTEC 603-1 Branding
This course focuses on the ways that brands acquire and sustain value in the marketplace. Students study the meaning, uses, processes, and methodologies for creating effective and winning brands. The evolution of brand value strategies is also explored.
MTEC 604-1 Internet Advertising
The focus is on the issues, theories, tools, and practice of marketing communications in the Internet marketplace and the role of Internet advertising to businesses. Students will acquire the analytical skills that are needed to plan, design, implement and evaluate internet advertising campaigns.
MTEC 605-1 Management of High Tech Professionals
The course is focused on how to develop competitive advantage in e-business through leadership and the effective management of people. Topics examined include corporate culture, change management, learning organizations, and various human resource practices.
MTEC 606-1 Global Business in Technology Industries
The course is focused on key issues in conducting international business. Students study strategy formulation for international markets, as well as the important role of national culture in business. In addition, strategic alliances in technology companies are examined.
MTEC 607-1 Strategic Management of Innovation
This course reviews some fundamental concepts of strategy in the context of technological innovation, examines the role of core competencies in technology development, and identifies and discusses the various components or dimensions that make up a technology strategy. Case studies are used to illustrate theory with application in the e-business context.
MTEC 608-1 High Tech Entrepreneurship
In today's age of rapid technological progress, ventures are being created daily to satisfy new business needs. The creation of new technology-based ventures is becoming a more popular career choice for science and technology professionals with entrepreneurial ambition. This is a fast-paced, hands-on course that takes the student through the key stages of new venture creation including researching the product opportunity, protecting the venture's intellectual property, planning the venture's seed and start-up stages, determining the financial needs and resources, developing the business plan and valuing the venture.
MTEC 609-1 E-Customer Relationship Management
The course is focused on the evolution of customer relationship management from mortar and brick establishments to the Web. Focus is on issues of e-loyalty and customer services, as well as current practices.
MTEC 610-1 The Social Context of E-Business
The human element on the Web is important. In this course focus is on the development of trust in online communities, how virtual teams operate successfully, and ethical issues that impact online interaction, with particular emphasis on e-business.
MTEC 611-1 Knowledge Management Tools and Technologies
This course investigates the various information systems and technologies used for implementing knowledge management practices within an organization. It describes a framework for analyzing these knowledge services (KSS). Industry examples of knowledge services are discussed in terms of infrastructure services, core services and packaged services.
MTEC 613-1 E-Business Strategy and Models
Effective strategy is central to e-business success. In this course, emphasis is on examination on various strategies and models as they apply in e-business. Issues, strategic choices and challenges are highlighted related to e-business implementation.