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The East Asian Media Culture In The Age of Digital Platforms Conference

Dates: October 4-5, Friday-Saturday, 2024

Location: SFU Harbour Centre

Day 1: October 4 at HC7000

9:40 – 10:00 Welcome reception

10:00 – 10:10 Opening remarks

10:10 – 11:50 Session 1 Korean Digital Platforms and Global Experiences

Chair: Jiyoon An (University of British Columbia)

  • Dal Yong Jin (91ÅÝܽ). “Disparity of Distribution Power: The Platformization of Distribution Networks in the Post-COVID-19 Eraâ€
  • Kyong Yoon (University of British Columbia Okanagan). “Transnational Space of User-Generated-Content: Mukbang Influencers Go Global on YouTubeâ€
  • Benjamin M. Han (University of Georgia). “Conflicting Imaginaries of the ‘Global’: Original Korean Series on Netflix and Disney+â€

12:00 – 13:00 Lunch

13:00 – 14:40 Session 2 Chinese Digital Platforms: Narratives, Imaginaries, and Cultural Politics

Chair: Siyuan Yin (91ÅÝܽ)

  • Goubin Yang (University of Pennsylvania). “Narratives as Platformsâ€
  • Micky Lee (Suffolk University). “Hong Kong's Re-appearance in Online Mediated Deep Travels After the Bubble Burstâ€
  • Siyun Pan (University of British Columbia). “Fans as Affective Army: Neoliberal Politics, Digital Platform and Fandom Governance in Chinaâ€

14:40– 14:50 Break

14:50 – 16:30 Session 3 Japanese Streaming and Gaming Experiences in Global Contexts

Chair: Hyung-Gu Lynn (University of British Columbia)

  • David Humphrey (Michigan State University). “TVer, Advertising and Attention’s Chronotopes in the Era of Streamingâ€
  • Sarah Ganzon (91ÅÝܽ). “Policing Women’s Bodies: Adult Games, Nintendo’s eShop and the Case of Butterfly’s Poison: Blood Chainsâ€
  • Susan Noh (Oglethorpe University). “Diffusions and Walls: Comparing Branding Approaches in Gaming between Multimedia Streaming Servicesâ€

17:00 Dinner

Day 2: October 5 at HC2270

9:30-11:10 Session 4 Korean Drama Genres and Industries Toward Global Platforms

Chair: Benjamin M. Han (University of Georgia)

  • Hyung-Gu Lyn (University of British Columbia). “Sampling and Adaption: Intertextuality of Korean Thriller Series in the Age of Digital Platformsâ€
  • Taeyoung Kim (Loughborough University): “Changes and Continuities of the K-Classroom Drama Genre in the Netflix Era: A Case Study of Hierarchy and The Heirsâ€
  • Woochul Kim (91ÅÝܽ). “Platform Imperialism and its Reconfiguration of the Global-Local Nexus: The Transition of the Korean Production System into Global Value Chainâ€

11:10-11:20 Break

11:20-12:00 Roundtable & Publication Planning: Future of East Asian Media Culture

12:00 Lunch

Date: October 7, Monday, 2024

Location: UBCO

UBCO Sessions at UBCO Ballroom, UNC 200

9:00-9:20 Welcome Reception

9:20-9:30 Welcome Remarks

9:30-10:45 Session 1 Digital Platformization of Korean Media Practices

Chair: John Cho, Assistant Professor, Department of Community, Culture and Global Studies, UBC Okanagan

  • Dal Yong Jin, SFU Distinguished Professor, School of Communication, 91ÅÝܽ “The Platformization of Distribution Channels: Korean Perspectivesâ€
  • Hyung-Gu Lynn, AECL/KEPCO Chair in Korean Research, Department of Asian Studies, UBC Vancouver “Platformization’s Impacts on TV/Web Serial Storytellingâ€
  • Benjamin M. Han, Associate Professor, Department of Entertainment and Media Studies, University of Georgia “The ‘Global’ in Original Korean Series on Netflix and Disney+â€

10:45-11:00 Coffee/Tea break

11:00-12:15 Session 2: Sinoscapes of Digital Platforms

Chair: Ying Zhu, Associate Professor, Faculty of Management, UBC Okanagan

  • Guobin Yang, Grace Lee Boggs Professor of Communication and Sociology, Annenberg School for Communication and Department of Sociology, University of Pennsylvania “Chinese Social Media in Times of Crisesâ€
  • Micky Lee, Professor of Media Studies, Communication, Journalism & Media Program, Suffolk University “Experiencing Hong Kong Urban Culture through Platforms and Cinema Screensâ€
  • Kyong Yoon, Professor of Cultural Studies, Department of English and Cultural Studies, UBC Okanagan “Transnational Audiences in the Age of Platforms: Detouring the Order of Restriction on Hallyu in Chinaâ€

12:15 – 13:00 Lunch

13:00 – 14:15 Session 3: Playful yet Contentious Asia-Pacific Digital Mediascapes

Chair: Annie Wan, Associate Professor, Department of Creative Studies, UBC Okanagan

  • David Humphrey, Associate Professor of Japanese and Global Studies, Department of Linguistics, Languages and Cultures, Michigan State University “AVOD in Japan: Streaming and the Afterlife of Televisual Attentionâ€
  • Sarah Ganzon, Assistant Professor, School of Communication, 91ÅÝܽ “The Buggy, Less Sexy Version of the Game: Censorship, Nintendo’s e-shop and Yuri Games in the Nintendo Switchâ€
  • Taeyoung Kim, Lecturer in Communication and Media, School of Social Sciences and Humanities, Loughborough University “Streaming Platforms as a Playground for New Genres: An Ambivalent Natureâ€

14:15– 14:20 Closing Remarks

Public Roundtable at Kelowna Innovation Centre (460 Doyle Ave)

16:00 – 16:30 Reception at The Kelowna Innovation Centre Rooftop (Perch Sky Lounge)

16:30 – 17:45 Public Roundtable: Digital Media Culture in East Asia during/after the COVID-19 Pandemic at The Kelowna Innovation Centre Rooftop (1st floor)

  • Presenters:
    - Guobin Yang, Grace Lee Boggs Professor of Communication and Sociology, University of Pennsylvania
    - Micky Lee, Professor of Media Studies, Suffolk University
    - Dal Yong Jin, SFU Distinguished Professor, 91ÅÝܽ
  • Moderator: Kyong Yoon (UBC Okanagan)

For more information, please visit: https://fccs.ok.ubc.ca/2024/09/12/east-asian-media-culture-in-the-age-of-digital-platforms-conference/ 

Research Colloquium:Crisis Media, or Some Afterthoughts on Documentary’s Expanded Fields

Dr. Jihoon Kim, Professor of Cinema and Media Studies at Chung-ang University

Tue, April 11 6:00pm-7:30pm PST

Harbour Centre Room 1800

This talk offers some afterthoughts on Dr. Kim's recent book Documentary’s Expanded Fields in relation to the current book project entitled Crisis Media: Expansion of Media in the Precarious 21st Century. This project develops the concept of ‘crisis media’ as an array of media practices and formations that function as both to cause and to respond to various regional and planetary crises encompassing climate change, civil wars and protests, extraction of resources and labor, and the epistemological and ontological crises imposed by the computational forms of control and governmentality. 

Jihoon Kim is professor of cinema and media studies at Chung-ang University. He is the author of Documentary’s Expanded Fields: New Media and the Twenty-First-Century Documentary (Oxford University Press, 2022) and Between Film, Video, and the Digital: Hybrid Moving Images in the Post-media Age (Bloomsbury Academic, 2018/16. Currently he is finalizing Activism and Post-activism: Korean Documentary Cinema, 1982-2022, the first English-language monograph on the subject, as well as Crisis Media: Expansion of Media in the Precarious 21st Century.

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SFU Digital Democracies Institute
SFU The Transnational Culture and Digital Technology Lab

Guest Speaker Series

Speaker: Professor Jungmin Kwon
Portland State University

Date: March 31st, 2023 at 11:00 AM-12:00 PM PT
Location: HC 2290 

K(Q)ueer-Pop: Queer Practices in K-Pop, Commodification, and Queer Audiences

In this talk, Dr. Kwon argues that the K-pop space, which on one level appears to be homogeneously cishetpatriarchal, actually encompasses multiple configurations of gender and sexual identity. She suggests a new term, K(Q)ueerness meaning the aesthetics, imaginations, practices, performances, and ideas of K-pop players sublate binaristic identifications, including masculinity and femininity and heterosexual and homosexual—as well as Butler’s distinction between performance and performativity—to embrace the multifarious expressions of gender and sexuality surrounding K-pop. Dr. Kwon presents diverse modalities of K(Q)ueerness and emphasizes the importance of increasing queer sensibility within the K-pop studies discipline and K-pop fan communities. In addition, based on her interviews with queer-identified audiences, she responds to the critiques toward the commodification of queerness in the K-pop industry and unpacks the ways in which it contributes to queer visibility in Korean society.

Guest Speaker Series

Speaker: Professor Ji Hoon Park
School of Media and Communication
Korea University

Date: January 30, 2023 at 11:15 AM-12:15 PM PT
Location: HC 2270 (room updated)

Netflix and Platform Imperialism: How Netflix Alters the Ecology of the Korean TV Drama Industry

Applying the concept of platform imperialism, Park discusses how Netflix has altered the practices of Korean drama production. Despite Netflix’s positive contributions to increasing the reputation of Korean dramas, Netflix’s aggressive international content strategies pose a significant challenge to the Korean media industry. Because Netflix acquires all IP rights to Netflix Korean originals and the global streaming rights to numerous Korean dramas, neither production companies nor Korean television stations gain profits commensurate with the global popularity of Korean dramas. Netflix’s strategic use of the Korean Wave and the aggressive acquisition of the streaming rights of Korean dramas may ultimately work to consolidate platform imperialism.

Conference Title
Is Netflix Riding the Korean Wave or Vice Versa?

Location
Seoul National University Asia Center (SNUAC), Seoul, Korea.

Date
8th April, 2022

Conference Organizers
Seok-Kyeong Hong (Seoul National University)
Dal Yong Jin (91ÅÝܽ)
Sangjoon Lee (Nanyang Technological University)