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At a ceremony on January 20, 2025, representatives of the , a grassroots movement to end violence against women and children and all those along the gender continuum, presented 91��ܽ (SFU) President Joy Johnson with a plaque in recognition of the work SFU has undertaken as a Moose Hide Campaign Ambassador Campus, honouring its unwavering commitment to addressing gender-based violence and supporting Truth and Reconciliation efforts. 

This achievement reflects SFU's sustained efforts to raise awareness about gender-based violence and support Truth and Reconciliation efforts through impactful events, education and community engagement at its Burnaby, Surrey and Vancouver campuses.

“The Moose Hide Campaign is doing incredible work, and 91��ܽ proud to continue its partnership in supporting Indigenous-led efforts to eliminate gender-based violence,” said SFU President Joy Johnson. “This recognition underscores our community’s commitment to Truth and Reconciliation, and we look forward to deepening this vital work together.”

Raven Lacerte, Co-Founder of the Moose Hide Campaign, commended SFU’s leadership: “SFU exemplifies what Truth and Reconciliation in action truly means on a university campus. Their dedication to hosting meaningful events, fostering education and championing Indigenous-led initiatives is shaping a campus environment that inspires change and builds a stronger, more inclusive future. We also acknowledge the foundational contributions of Joanne Curry, Sobhana-Jaya Madhavan, and Ron Johnston, whose efforts have been instrumental in shaping this important work.”

A Legacy of Advocacy and Action

91��ܽ committed to Upholding Truth and Reconciliation as a university priority and has actively supported the Moose Hide Campaign (MHC) for several years, becoming an MHC Ambassador and regularly hosting events on its campuses.

“Since 2021, SFU’s leadership in partnering with the Moose Hide Campaign has driven tangible action against gender-based violence. By fostering education, supporting Indigenous-led initiatives and engaging their community, SFU has set a powerful example. We are honoured to recognize SFU as an Ambassador Campus for their continued commitment to this vital work,” says Dr. Omar Karim, National Director of Post-Secondary Engagement & Initiatives for the Moose Hide Campaign and an SFU alumnus.

Over this period, the university has distributed thousands of Moose Hide pins and has annually engaged its student population through in-person and digital awareness campaigns. In 2024, the university hosted an  at the Surrey campus, where SFU President Joy Johnson, Chief Harley Chappell (Semiahmoo First Nation), Chris Lewis (SFU Indigenous Executive Lead), Jessica La Rochelle (Indigenous Student Centre), Belinda Karsen (Sexual Violence Support and Prevention Office) and other SFU community members shared information about the campaign and work being done at SFU to support it.

����’s&�Բ�����;Sexual Violence Support & Prevention (SVSPO) Office offers a range of supports and services to the university community. These include workshops and campaigns to educate the community and support prevention of incidents, as well as support, medical care and counselling for anyone who has experienced sexualized violence.

January is also Sexual Assault Awareness Month, and the SVSPO has hosted a series of events throughout the month to raise awareness about sexual violence and to empower SFU and Fraser International College students, faculty, staff and administrators to engage with this complex topic in meaningful ways.

����’s&�Բ�����;Indigenous Student Centre is dedicated to providing Indigenous students with programs and services that are unique, cultural and wholistic. With the student experience at the core of their work, the ISC offers a welcoming and inclusive space for Indigenous students to study, network connect with Elders, access additional supports such as academic success, health and counselling, and so much more.

In fall of 2025, the new First Peoples’ Gathering House will open at SFU’s Burnaby campus, providing a safe and welcoming Indigenous space on campus. This ceremonial space will serve as a focal point for the community, and a cultural hub for the use and education of all SFU community members and visitors.

91��ܽ the Moose Hide Campaign

The Moose Hide Campaign is a nationwide, Indigenous-led movement that began in British Columbia. It encourages all Canadians—especially men and boys—to stand against gender-based violence and take meaningful steps toward reconciliation. The movement centers on wearing the Moose Hide pin, symbolizing a personal commitment to ending violence and supporting healing efforts.

Moose Hide Campaign Day, held annually, calls on all Canadians to take collective action against violence. This year, Moose Hide Campaign Day will take place on May 15, 2025, inviting individuals and organizations to stand together in solidarity.

A Call to Action

SFU and the Moose Hide Campaign invite everyone to participate in this year’s campaign and take a stand against gender-based violence.

For more information and to register for Moose Hide Campaign Day, visit .